125: Let’s Design a Book Promotion Process with Jeffrey Pollard & Francine Smith


“The answers to life are written in a book called YOU.” This quote comes from poet, Jeffrey Pollard. He’s self-published a series of poetry books and, naturally, wants to increase distribution. With over 2,700 self-published books launched daily, how can he get his to stand out? In this live consultation, he’s joined by his wife Francine Smith. Together, we discuss a book promotion process to increase visibility using digital marketing tools.

Special Guests: Jeff Pollard, Author & Poet and Francine Smith, Paralegal, HR Specialist

Location: Gary, IN  USA

Air Date: November 29, 2020


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  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Ade
  • Video Editor: Gladys Jimenez
  • Sponsor: Equilibria, Inc.


More About Guest, Jeffrey Pollard:
Jeffrey Pollard grew up on the challenging streets of Chicago, IL. Rather than succumb to the pressures of criminal activity, he resorted to channeling his energy through poetry and quotes in order to stay focused and disciplined. Under the pseudonym, Sidq, he’s penned four books of poetry written in a free-style and spoken word format. For over 15 years, he’s expanded his poetry through martial arts and teaching an ancient Egyptian language which has inspired both adults and children.

More About Guest, Francine Smith:
Francine Smith has a Masters in Management from Kaplan University and a B.A. in Law & Society from Purdue University. She is also a Certified Paralegal. She combines her educational background and work experiences to find solutions to long-standing, internal business conflicts. She also utilizes her research skills to write reviews of peer-reviewed articles in the field of management pertaining to such subjects as H.R. management, change management, collaborative management, and finding ways in which employees can balance the work/life/self spheres.

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc.. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 38+ countries.


More About Sponsor, Equilibria:
Equilibria, Inc. is a 15-year-old boutique operations management consulting firm. We build the business infrastructure necessary for fast-growing businesses to scale with less pain. With a range of services and products, entrepreneurs can get the operational support and resources they need on-demand.

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