Podcast

215: Scale Tales | New Zealand and Beyond – How Troy Trewin Scaled an Online Course for Distilleries

Troy Trewin always knew he wanted to be an entrepreneur when he grew up. Having witnessed the successes as well as the struggles of his family’s business, he had a leg up on what it took to grow and scale a company. So, after three years of working for one of the world’s accounting firms, he started two internet companies.

And he learned a lot! Namely, he grew weary of running service-based businesses. That’s when Troy decided to shift into managing product-based businesses.

The product of choice? Whisky!

It was 2011 and over the next decade, his involvement in the distillery business included everything from helping a friend start a distillery from the ground up to functioning as CEO over distilleries to serving on the boards of many other distilleries. When a friend mentioned having trouble scaling a Whisky Academy business in 2019, Troy suggested she change the business model from in-person to online.

The timing could not have been more perfect – he along with two others joined forces with his friend in a partnership that started The Distillers Institute. In this episode, he describes the business infrastructure put into place that enabled them to legalize their partnership, build an online course, and launch it in only 9 months…during a pandemic!

Discover how they scaled from 60 students to 400 in less than two years, the people, processes, and tools they leveraged to achieve this scale and their plans for expanding across the world.

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Growth is Not a Bad Thing

But too much growth too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the business infrastructure needed to scale your business in a sustainable manner. These back-office operations can make or break your business, especially when you have more demand than your business is currently capable of supplying.

What’s worse is that when you try to look for cures for these back-office blues, you might find that the resources either are reserved for manufacturing and enterprise-level companies or are prohibitively expensive.

You don’t have to grow alone! We can do this. Together.

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Reviews from Apple Podcasts

Your partner in growth

Alicia’s podcast is such a necessary resource for business owners looking to grow and scale. Workflows and operations are easily pushed to the back burner when you have a massive vision and mission in mind; however, you’ll have a very difficult time achieving that vision and mission without these necessary pieces. Tune in for great tips and strategies along your journey!

Kate

Amazing interviewer

Love the conversations. Engaging interviewing style. Looking forwarding to more episodes.

LloyedLobo

A valuable resource!

Tune in for tactical insights and actionable steps on scaling, improving processes, and more! Alicia is an excellent interviewer, with a deep understanding of how small businesses can achieve controlled growth. With Business Infrastructure, she’s created an incredibly valuable resource for small business owners and operators!

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