207: The Top 12 | What is EOS and How Does it Lead to Operational Excellence? Lynda Martin Explains

Lynda Martin is on a mission to “…repair the world, one small business at a time.” One way she does that is through the Entrepreneurial Operating System (EOS). When originally interviewed, Lynda’s enthusiasm for this transformative framework was apparent and its likely the reason her episode landed on our list of the Top 12 most downloaded to date.

Her entrepreneurial journey began in her childhood. She grew up in a family of entrepreneurs, so it was only natural she’d become one herself. But when she started her first venture, her co-founders didn’t think women belonged in leadership. She left, started a consulting firm called Goodwin Growth Works, and never looked back.

In this episode, Lynda describes what EOS is and shares a case study of a company that applied it and grew sales by 32% each year for two years in a row. Discover the EOS formula for setting your vision and gaining traction towards effective leadership, sustainable growth, and operational excellence!

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Growth is Not a Bad Thing

But too much growth too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the business infrastructure needed to scale your business in a sustainable manner. These back-office operations can make or break your business, especially when you have more demand than your business is currently capable of supplying.

What’s worse is that when you try to look for cures for these back-office blues, you might find that the resources either are reserved for manufacturing and enterprise-level companies or are prohibitively expensive.

You don’t have to grow alone! We can do this. Together.

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Reviews from Apple Podcasts

Amazing interviewer

Love the conversations. Engaging interviewing style. Looking forwarding to more episodes.


Your partner in growth

Alicia’s podcast is such a necessary resource for business owners looking to grow and scale. Workflows and operations are easily pushed to the back burner when you have a massive vision and mission in mind; however, you’ll have a very difficult time achieving that vision and mission without these necessary pieces. Tune in for great tips and strategies along your journey!


A valuable resource!

Tune in for tactical insights and actionable steps on scaling, improving processes, and more! Alicia is an excellent interviewer, with a deep understanding of how small businesses can achieve controlled growth. With Business Infrastructure, she’s created an incredibly valuable resource for small business owners and operators!