230: International Business | Doing Business in Brazil with Paula Palermo

São Paulo is one of the most populated cities in the world and it’s located in Brazil, the next country on our audio tour this season. We have the pleasure of being joined by Paula Palermo, the co-founder of Impacta Finance – a blockchain company specializing in scaling solutions that have a social impact.

As a fluent speaker of six different languages, Paula’s insights on becoming immersed in the language, culture, and social norms of Brazil will resonate with you if you are interested in tapping into the Latin American market of 600 million people.

In this episode, Paula lays the foundation for sound business practices that not only apply for operating a business in Brazil but anywhere. Specifically, she explains the importance of planting seeds of value to grow a network of resources and giving first to cultivate those relationships.

This interview is packed with useful information for building business infrastructure and even includes a crash course on blockchain technology and how you can leverage it to scale your operations. You don’t want to miss it!

See Show Notes

Recent Episodes

Growth is Not a Bad Thing

But too much growth too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the business infrastructure needed to scale your business in a sustainable manner. These back-office operations can make or break your business, especially when you have more demand than your business is currently capable of supplying.

What’s worse is that when you try to look for cures for these back-office blues, you might find that the resources either are reserved for manufacturing and enterprise-level companies or are prohibitively expensive.

You don’t have to grow alone! We can do this. Together.

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Learn from Real-Life Entrepreneurs, Executives, and Experts Who Share Their Stories of Scaling Operations

Dorie Clark

Top 50 Business Thinker

Mohammad Ali Ajlouni

Former COO – KADDB Investment Group

Ai Ching Goh

CEO – Piktochart

Shellye Archambeau

Former CEO – MetricStream

Jeffrey K. Liker, PhD

Author – The Toyota Way

Mariela Dabbah

CEO – Red Shoe Movement

Calvin Williams

CEO – Freeman Capital

Marianne Rutz

Europe’s #1 Contact Centre Consultant

Reviews from Apple Podcasts

A valuable resource!

Tune in for tactical insights and actionable steps on scaling, improving processes, and more! Alicia is an excellent interviewer, with a deep understanding of how small businesses can achieve controlled growth. With Business Infrastructure, she’s created an incredibly valuable resource for small business owners and operators!


Your partner in growth

Alicia’s podcast is such a necessary resource for business owners looking to grow and scale. Workflows and operations are easily pushed to the back burner when you have a massive vision and mission in mind; however, you’ll have a very difficult time achieving that vision and mission without these necessary pieces. Tune in for great tips and strategies along your journey!


Amazing interviewer

Love the conversations. Engaging interviewing style. Looking forwarding to more episodes.