247: Business Infrastructure Masterclass | Missing Link: How to Identify and Document Processes for Scaling Small Businesses

We’ve come to the final episode in our encore of the 13-part audio masterclass on business infrastructure! At this point, you’ve heard six stories of entrepreneurs and leaders in small businesses trying their best to keep their cool amid chaotic fast growth. If you’ve missed any of those episodes, be sure to go back and listen to them so that you can follow along with the info contained in this episode.

Behind the impressive façade of the businesses featured in this masterclass, lies operational landmines that threaten to destroy everything these founders and leaders have worked so hard to build.

Thanks in part to the consultants they each work with, they’re able to restore order. You were able to get a detailed understanding of the work they do together in six follow-up episodes that serve as D-I-Y tutorials in this masterclass. Each consultant recommended participation in a business process workshop. And that’s what this episode is about – you’re going to get an audio-based front row seat to this workshop and learn how to create a Business Process Manual!

A Business Process Manual, commonly known as an Operations Manual, is a physical or digital collection of documentation that describes your organization’s operations with a level of detail and precision that allows your team to work without your daily presence. It’s also the seventh and final element of the Kasennu framework for business infrastructure.

In this final episode, host Alicia Butler Pierre teaches an 8-step guide on basic principles for identifying and documenting key processes in your organization. Discover how to secure your intellectual property, guarantee consistent product and service quality, and keep your customers happy. You’ll also learn how the Kasennu framework sets you up for success in using advanced process improvement frameworks like Lean Six Sigma.

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Growth is Not a Bad Thing

But too much growth too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the business infrastructure needed to scale your business in a sustainable manner. These back-office operations can make or break your business, especially when you have more demand than your business is currently capable of supplying.

What’s worse is that when you try to look for cures for these back-office blues, you might find that the resources either are reserved for manufacturing and enterprise-level companies or are prohibitively expensive.

You don’t have to grow alone! We can do this. Together.

Subscribe today and get access to the tips, processes, and resources that can revolutionize the way your small business operates!

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Learn from Real-Life Entrepreneurs, Executives, and Experts Who Share Their Stories of Scaling Operations

Dorie Clark

Top 50 Business Thinker

Mohammad Ali Ajlouni

Former COO – KADDB Investment Group

Ai Ching Goh

CEO – Piktochart

Shellye Archambeau

Former CEO – MetricStream

Jeffrey K. Liker, PhD

Author – The Toyota Way

Mariela Dabbah

CEO – Red Shoe Movement

Calvin Williams

CEO – Freeman Capital

Marianne Rutz

Europe’s #1 Contact Centre Consultant

Reviews from Apple Podcasts

Your partner in growth

Alicia’s podcast is such a necessary resource for business owners looking to grow and scale. Workflows and operations are easily pushed to the back burner when you have a massive vision and mission in mind; however, you’ll have a very difficult time achieving that vision and mission without these necessary pieces. Tune in for great tips and strategies along your journey!


A valuable resource!

Tune in for tactical insights and actionable steps on scaling, improving processes, and more! Alicia is an excellent interviewer, with a deep understanding of how small businesses can achieve controlled growth. With Business Infrastructure, she’s created an incredibly valuable resource for small business owners and operators!


Amazing interviewer

Love the conversations. Engaging interviewing style. Looking forwarding to more episodes.