296: Christina Barsi Explains Why Your Personal Infrastructure is Key to Sustainable Business Growth

It’s hard to believe, but we’re at the last topic of our Growth Strategies Masterclass. At this point, we’ve had guests share their expertise on the following:

  1. Vetting and validating growth ideas,
  2. Creating a strategic growth plan that includes validated ideas,
  3. Developing project plans to implement your company’s growth strategy,
  4. Growing your business through strategic partnerships, and
  5. Building your business to sell it for maximum value.

With all the planning tools we’ve learned for strategically growing our businesses, there’s still the possibility that our plans may not unfold the way we envisioned. Our ability to handle unforeseen events or challenges that can halt our plans determines whether we’ll stay in the entrepreneurial race.

The real question to ask yourself is, “Are you comfortable with potentially having to pivot?”

This is what our next guest, Christina Barsi, is here to talk to us about. As a former actor turned entrepreneur and owner of a successful podcast production company, she’s a shining example of what can happen when you intentionally integrate decision-making and fulfillment into your  entrepreneurial endeavors.

Barsi’s career transition experiences as a compelling example for entrepreneurs seeking to establish a personal infrastructure that resonates with their passions.

In part 1 of this two-part episode, Barsi explains why:

  • Creating a personal infrastructure that aligns with your company’s business infrastructure is critical for achieving self-fulfillment,
  • Distinguishing between internal data and external data is key to establishing a foundation for business growth strategies, and
  • Calibrating your mindset is necessary for assessing the work that brings you joy and will ultimately enable you to create action plans to bring growth plans to fruition.

Navigating business pivots and transitions effectively requires intentional decision-making and introspection. Join us on this journey of self-discovery as a pathway to lasting business success!

See Show Notes

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Growth is Not a Bad Thing

But too much growth too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the business infrastructure needed to scale your business in a sustainable manner. These back-office operations can make or break your business, especially when you have more demand than your business is currently capable of supplying.

What’s worse is that when you try to look for cures for these back-office blues, you might find that the resources either are reserved for manufacturing and enterprise-level companies or are prohibitively expensive.

You don’t have to grow alone! We can do this. Together.

Subscribe today and get access to the tips, processes, and resources that can revolutionize the way your small business operates!

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Learn from Real-Life Entrepreneurs, Executives, and Experts Who Share Their Stories of Scaling Operations

Dorie Clark

Top 50 Business Thinker

Mohammad Ali Ajlouni

Former COO – KADDB Investment Group

Ai Ching Goh

CEO – Piktochart

Shellye Archambeau

Former CEO – MetricStream

Jeffrey K. Liker, PhD

Author – The Toyota Way

Mariela Dabbah

CEO – Red Shoe Movement

Calvin Williams

CEO – Freeman Capital

Marianne Rutz

Europe’s #1 Contact Centre Consultant

Reviews from Apple Podcasts

A valuable resource!

Tune in for tactical insights and actionable steps on scaling, improving processes, and more! Alicia is an excellent interviewer, with a deep understanding of how small businesses can achieve controlled growth. With Business Infrastructure, she’s created an incredibly valuable resource for small business owners and operators!


Your partner in growth

Alicia’s podcast is such a necessary resource for business owners looking to grow and scale. Workflows and operations are easily pushed to the back burner when you have a massive vision and mission in mind; however, you’ll have a very difficult time achieving that vision and mission without these necessary pieces. Tune in for great tips and strategies along your journey!


Amazing interviewer

Love the conversations. Engaging interviewing style. Looking forwarding to more episodes.