Vision & Mission

We are on a mission to revolutionize the way small businesses operate.

We do this by providing cutting edge business infrastructure tools that give ambitious entrepreneurs access to not just grow, but to scale sustainable, socially conscious companies that fuel job growth.

Our History

It all started in 2005.


Humble beginnings. Equilibria began as a professional organizing company.


After working with so many home based businesses, Equilibria evolves from professional organizing to business infrastructure.


Patterns emerged and led to the development of the Kasennu framework for business infrastructure. Even filed a patent application for software!


10 years later, our Founder wrote the world’s first book on business infrastructure specifically for small businesses. The Business Infrastructure podcast also started this year. Both were gamechangers for Equilibria!


The business model evolved again from consulting to teaching and training. Taking a dose of our own medicine, we began expanding our team.


Now, we are a team of employees, contractors, and strategic partners with operations across three countries.

Meet Our Team

Alicia Butler Pierre

Founder & CEO

Alicia Butler Pierre

“LadyBoss .” Sets the strategic direction for Equilibria. Great sense of humor with an insatiable appetite for learning new things.

Clarence Levy III

Sound Engineer

Clarence Levy III

“Mr. Beats.” A person of many talents, Clarence not only engineers the soundtrack of all Equilibria content, but also has a brass band and several businesses.

Erika Ortega Revilla

Publicist & Executive Assistant

Erika Ortega Revilla

“The Voice.” Don’t let her shyness fool you! Not only is Erika handling all inbound media requests, but she can sing too!

Gayatri Chadwa

Operations Manager

Gayatri Chadwa

“The Warrior.” If there’s a better way to do something, Gayatri will figure out how. Never one to shy away from a challenge, she slays inefficiencies…and dragons too!

Gladys Jimenez

Video Editor

Gladys Jimenez

“Fast & Furious.” Gladys is the brains behind most Equilibria videos. She makes our ideas come to life in video. Not only is she excellent at what she does, she delivers quickly!

Monique Inge

Project & Guest Relationship Manager

Monique Inge

“The Glue.” Handles all outbound media requests, but also manages projects to keep us all on track so that important tasks aren’t overlooked or missed.

Our Advisors & Strategic Alliances

Janice Jensen

TV & Film Consulting
Mt . Evans Pictures

Martina Goss, CPA

Lean Startup Consultant
Martina Goss Consulting

Wayne Lopez

Data Integration Consulting

A Message from Our CEO

When I started Equilibria 17 years ago, I never imagined it would evolve into what it is today. What began as my passion to organize businesses is now a go-to source for ambitious entrepreneurs around the world in building sustainable business infrastructure. This evolution results from the thousands of entrepreneurs across different sectors and industries that we’ve had the pleasure of meeting, working with, and learning from.

Before founding Equilibria, I worked as a Chemical Engineer. Because I worked in oil refineries and chemical plants, my official title was Process Engineer. This was a pivotal moment in my career. Not only did I refine my skills in the areas of process design, improvement, and optimization, but I also witnessed the events leading to four major downsizes and their painful aftermath. It was then that I made the connection between poor process design and implementation (both manufacturing and transactional) to inefficiency, waste, and redundancy which ultimately leads to poor quality and lost revenue.

Determined to not let downsizing be my fate, I decided to take the entrepreneurial plunge (despite the concerns of family, friends, and colleagues) in 2005 and never looked back. By applying my organizing skills and big enterprise strategies to small businesses, I knew I could improve efficiency and productivity – and I was right. Fueled by tenacity and willpower, I patiently gathered research, studied trends, and developed and tested proprietary products and services to educate entrepreneurs and the people that work with and for them on business infrastructure.

Today, Equilibria provides resources to stabilize rapidly growing small businesses of any size under the pressure of meeting payroll, passing audits, and keeping customers happy. If you find yourself struggling with meeting customer demand, unexpected fines, accounting mistakes, mismanaged files, theft, fraud, or even the threat of team members quitting – we can help!

By applying similar processes that manufacturing companies use to run like a “well-oiled machine,” but for a fraction of the cost, our team will save you thousands of dollars in lost revenue every year. Although technology continues to change the way we do business, our vision to help businesses navigate growth without falling apart remains constant. We don’t want to see you or any entrepreneur fail just when things begin moving forward. This is why we’re so excited to share in your journey toward extraordinary growth.

Stick with us. A year from now, you’ll be thankful you did!

To Your “Mega” Success,

Alicia Butler Pierre