165: The Operational Excellence Strategy for Expanding Amazon Prime Video with Tim Leslie


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Trillion-dollar companies aren’t built overnight. It takes a customer-centric model, a willingness to fail, and a relentless pursuit of innovation paired with operational excellence. No one knows this better than Tim Leslie. He’s the corporate law attorney turned former 20-year Amazon executive that led the expansion of Prime Video into 200 countries.

When Prime launched in 2005, it didn’t make a profit for five or six years. Now, it’s one of Amazon’s three greatest inventions alongside AWS and Marketplace.

In this episode (and his first-ever podcast interview), Tim shares the playbook he used to scale Prime Video. Specifically, he highlights the hiring strategy, turnkey processes, and other tools that made rapid expansion possible. He even addresses some of Amazon’s controversies and fills us in on his latest passion – working with small organic suppliers. Discover the A to Z of how to take an idea for a new service or product from a seed to a juggernaut!

Special Guest: Tim Leslie, Former 20-Year Amazon Executive; Co-Founder – Loving Roots; Consultant, Advisor, and Board Member

Location: Bellevue, WA  USA

Air Date: Sept. 5, 2021



  • Beetcoin.org: “the world’s first non-crypto, non-currency supporting organic farmers and local food.”
  • Amazon Prime Video International: watch and enjoy movies, tv shows, and documentaries from around the world.
  • Prime Video Direct: Amazon’s self-publishing service for independent studios, distributors, and filmmakers that assist them in reaching audiences worldwide.



  • Business Wars: FedEx vs. UPS: a highly engaging, seven-part episodic account of the battle between FedEx and UPS in the shipping industry and how Amazon rose to become a formidable contender.


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  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Outsource Global
  • Sponsors: HubSpot, ThinkSmart Whiteboard


More About Guest, Tim Leslie:
Tim Leslie is a former 20-year Amazon executive and CEO who has led start-ups to multi-billion dollar businesses. He has extensive experience building, launching, and operating new businesses and products globally. Tim is also an experienced public speaker, media interviewee, and fundraiser. He now provides consultancy services and serves as a board member and advisor to companies (from startups to Fortune 100) and investors on e-commerce, international expansion, strategy, strategic partnerships, product-tech, media & entertainment, marketing, and law. Tim holds a Doctor of Law degree from Yale Law School as well as a Bachelor of Arts in Economics from Beloit College.


More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.



More About Sponsor, HubSpot:
HubSpot offers a full platform of marketing, sales, customer service, and Customer Relationship Management (CRM) software — plus the methodology, resources, and support — to help businesses. Their CRM platform is powered by the same database, so everyone in your organization — Marketing, Sales, Service & Operations — is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.



More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

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