179: Kate Erickson Describes How EOFire Uses Asana to Power Their 7-Figure Business


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Kate Erickson’s back! When she first appeared on the show, she shared some of the key processes and philosophies behind Entrepreneur on Fire’s (EOFire) operational excellence. This time, she’s giving us an audio tour of the game-changing technology she credits with powering the back-office operations of EOFire’s 7-figure business – Asana.

As the “heartbeat” and Chief Implementer at EOFire, Kate’s passion and enthusiasm for ensuring information and work flows as seamlessly and efficiently as possible is evident. Although you may only know Asana as a task and project management tool, you might be surprised to learn how she also uses it as a team communications hub.

In this episode, Kate describes their overall process from getting information into Asana and assigning due dates to divvying up work amongst their remote team and keeping the lines of communication open. Listen as she explains why Asana’s simplicity and ease of use made it ripe for quick adoption in building their business infrastructure. As a bonus, you’ll also learn some of Kate’s favorite productivity resources that you can apply to your growing business!

Special Guest:  Kate Erickson, “Heartbeat” & Chief Implementer – EOFire

Location: Humacao, Puerto Rico

Air Date: December 12, 2021





  • Asana: a web-based project and task management tool designed to help teams better organize, track, and manage their work.





  • Entrepreneurs on Fire: the podcast behind the EOFire movement.
  • Kate’s Take: Kate’s podcast where she takes listeners behind the scenes of a 7-figure business and shares how to run one. Check out the season where she focuses on systems!


Related Episodes


  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Outsource Global
  • Sponsors: ThinkSmart Whiteboard, CavnessHR


More About Guest, Kate Erickson:
Kate Erickson is affectionately known as the “implementer” at EOFire. She runs the back end of the business and is constantly looking for ways she and the EOFire team can improve how they work through sourcing, evaluating, and creating systems. With a background in writing, Kate helps manage content creation. Through EOFire’s online communities and their content, they are well on their way to inspiring millions to take their own entrepreneurial leap.


More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.


More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.


More About Sponsor, CavnessHR:
CavnessHR delivers HR to companies with 49 or fewer people through a voice-enabled AI platform along with access to a dedicated HR Business Partner. We do this while taking care of our own employees and customers, maintaining transparency, utilizing active listening, practicing empathy, and being valued members of our communities.




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