207: The Top 12 | What is EOS and How Does it Lead to Operational Excellence? Lynda Martin Explains


Lynda Martin is on a mission to “…repair the world, one small business at a time.” One way she does that is through the Entrepreneurial Operating System (EOS). When originally interviewed, Lynda’s enthusiasm for this transformative framework was apparent and its likely the reason her episode landed on our list of the Top 12 most downloaded to date.

Her entrepreneurial journey began in her childhood. She grew up in a family of entrepreneurs, so it was only natural she’d become one herself. But when she started her first venture, her co-founders didn’t think women belonged in leadership. She left, started a consulting firm called Goodwin Growth Works, and never looked back.

In this episode, Lynda describes what EOS is and shares a case study of a company that applied it and grew sales by 32% each year for two years in a row. Discover the EOS formula for setting your vision and gaining traction towards effective leadership, sustainable growth, and operational excellence!

Special Guest: Lynda Martin, Founder & CEO – Goodwin Growth Works

Location: Atlanta, GA  USA

Air Date: June 19, 2022



  • Goodwin Growth Works: the home to Lynda’s company. Learn more about her services, read her blog articles, and request a free 15-min consultation.
  • Free Organizational Checkup: sign up to receive six remedies to support your company’s growth with this free checkup rooted in EOS principles.
  • Free EOS Tools: download a free chapter of each book of the EOS Library (see list below).
  • Franklin Covey: the website home of the company famous for time management systems. This particular webpage showcases Stephen Covey explaining the concept of “Big Rocks” that the EOS also leverages. Big Rocks refers to “…how a paradigm shift can help you achieve the big things on your to-do lists while managing the little things.”



Watch as Stephen Covey Demonstrates the Importance of Scheduling Priorities:

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  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Jodie Maquiran
  • Sponsor: Equilibria, Inc.


More About Guest, Lynda Martin:
For 25 years, Lynda Martin has partnered with over 125 companies as a trusted advisor in a safe, empathetic and uplifting environment. She works with growth-oriented entrepreneurial leadership teams that are willing to learn, be honest, and be vulnerable as they find a way out of their frustration as we implement the principles and tools of EOS®. By examining the company together from 6 core perspectives, she works with her clients to build a powerful, positive impact throughout the organization.


More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 55 countries.


More About Sponsor, Equilibria, Inc.:
Equilibria, Inc. is an operations management firm specializing in business infrastructure for fast-growing organizations. Our mission is to provide access to tips, resources, and proven frameworks that revolutionize the way small businesses operate. We do that through original podcast episodes, blog posts, videos, presentations, workshops, and coaching sessions.


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