178: Kimanzi Constable Shares Tips for Using Active Campaign to Manage Content Marketing, Boost Visibility, and Establish Credibility

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Kimanzi Constable sums up his entrepreneurial journey as “I used to deliver bread for a living, now I write.” Of course, there’s more to his story than this. A lot more. Through his relentless pursuit for building a profitable six-figure online business, he’s now the author of four books, has appeared on over 250 podcasts, and has written articles for over 80 publications including Forbes and Business Insider.

Yes, at one time he did deliver bread. In fact, he started a vacation relief service for commercial drivers when he was 19 years old and primarily took on routes for Sara Lee Bakery. Although it was financially successful, Kimanzi admits that operational oversights and mismanagement led to him to eventually shut it down.

Shortly afterward, through introspection, he decided he wanted a better lifestyle for himself. One where he could spend more quality time with his family without the fear of burnout constantly looming. That search led him to study those who successfully built online businesses free from geographical boundaries. Soon, he co-founded Results Global Impact Consulting (RGIC). Together, he and his wife and co-founder, Cindy, teach others how to capitalize on their expertise and showcase it through content marketing strategy and implementation.

In this episode, Kimanzi reveals how they use ActiveCampaign, an email marketing software, to share lessons on how to leverage large media publications to increase visibility, build brand authority, and grow revenue. He also explains why, despite all the emerging digital marketing technologies, email marketing is still one of the most effective ways to communicate with your customers and network. Discover how to take your personal or business brand from obscure to visible or from unknown to mainstream and watch your profitability soar!

Special Guest: Kimanzi Constable, Co-Founder – RGIC

Location: Puerto Rico

Air Date: December 5, 2021

Resources

Websites:

  • Results Global Impact Consulting (RGIC): the website home to Kimanzi’s company where you can learn more about him and his wife’s/Co-Founder’s programs, articles, and other helpful resources to establish your credibility through content marketing. You can also sign up for their free email pitch templates to large publications by joining their newsletter!
  • Published & Paid: RGIC’s online program and “…membership community that teaches entrepreneurs, small businesses, coaches, consultants, freelancers, and agency owners how to get published, paid, and featured by large publications such as Forbes, Inc. Magazine, Entrepreneur, Business Insider, Fortune, SUCCESS Magazine, Fast Company, O Magazine, and more.”
  • PM21 Guide.com: features information on How to Use Large Publications to Grow Your Podcast and Ad Revenue as presented by Kimanzi and Cindy Constable at the 2021 Podcast Movement Conference.

Books: 

Software:

  • ActiveCampaign: a cloud-based email automation platform designed for small-to-mid-sized businesses. It also offers a light Customer Relationship Management (CRM) component for managing contacts with the ability to segment them into different categories.
  • AccessAlly: a WordPress plugin for building and selling online courses, memberships, and digital products.

Podcasts & Articles:

Video: a video by CNBC describing the “Oprah Effect”

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Credits

  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Outsource Global
  • Sponsors: ThinkSmart Whiteboard, CavnessHR

Bios

More About Guest, Kimanzi Constable:
Kimanzi Constable is an author of four books and has been published in over 80 publications and magazines. He is the co-founder of Results Global Impact Consulting (RGIC). He’s a world traveler that has been to 81 countries and counting. Get more information at rgicai.com.

 

More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the KasennuTM framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.

 

More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

More About Sponsor, CavnessHR:
CavnessHR delivers HR to companies with 49 or fewer people through a voice-enabled AI platform along with access to a dedicated HR Business Partner. We do this while taking care of our own employees and customers, maintaining transparency, utilizing active listening, practicing empathy, and being valued members of our communities.

 

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