166: Operational Excellence and the Business of Agriculture with Sharon Idahosa


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Sharon Idahosa is on a mission to reduce world hunger and ultimately make food scarcity a thing of the past. Following an internship in the oil and gas industry, she realized the source of her stress was rooted in ignoring her passion. So, she changed direction and pursued a degree in agriculture instead.

Now, she’s the founder and CEO of Lifex Agriculture Initiative, a fast-growing Nigerian startup. They leverage the power of new media to empower rural farmers with the education, communication, and transportation resources needed to increase food security.

In this episode, Sharon shares what it’s really like to start an agriculture business in Nigeria, the world’s sixth most populated country. She also makes the case for establishing a foundation in operational excellence as she expands her team and their services. Discover Sharon’s processes for navigating supply chain disruptions, changes in supply and demand, and encroaching food deserts.

Special Guest: Sharon Idahosa, Founder & CEO – LIFEX Agriculture Initiative and Podcast Host of Let’s Talk Agriculture!

Location: Bayelsa, NIGERIA

Air Date: Sept. 12, 2021



  • Sharon Idahosa: Sharon’s personal website dedicated to her agricultural consultancy work and advocacy.
  • Sidona Media: Sharon’s media company that specializes in content such as videos, podcasts, and e-books for the agricultural sector.
  • Nourishing Africa: Sharon’s profile on this site.



Related Episodes


  • Writer, Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Outsource Global
  • Sponsors: HubSpot, ThinkSmart Whiteboard


More About Guest, Sharon Idahosa:
Sharon Idahosa is the founder and CEO of LIFEX Agriculture Initiative which she started in the year 2020 as a way to show support to rural farmers with little or no opportunity to thrive in the agricultural sector by carrying out training/workshops, skill acquisition to initiate sustainable agriculture and improve food security. She’s an Agriculturist, Advocate, and an Educationist; a visionary leader whose core values are Transparency and Excellence. Sharon is a graduate of the prestigious Benson Idahosa University. Her educational background in Agriculture enabled her to channel her mindset to the pressing issues the agricultural sector is faced with and she has taken a bold step to contribute and improve the agricultural sector.

Sharon specializes in agriculture articles, events, and podcasts. She uses different communication methods to communicate to a larger audience to spread the word about agriculture. She has made episodes with key people from different organizations including FAO, Climate Resilience Network (CRN), Corporate Farmers international, Novatero, DigiExt, and CSAYN – all centering around agriculture and making an impact.



More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 53 countries.



More About Sponsor, HubSpot:
HubSpot offers a full platform of marketing, sales, customer service, and Customer Relationship Management (CRM) software — plus the methodology, resources, and support — to help businesses. Their CRM platform is powered by the same database, so everyone in your organization — Marketing, Sales, Service & Operations — is working off the same system of record. This allows for a smoother handoff between teams and results in a more delightful experience for your customers.



More About Sponsor, ThinkSmart Whiteboard:
Thinksmart Whiteboard is a Windows App that turns your Tablet PC into a shared whiteboard. It allows you to create a whiteboard on your computer screen, then allows other people to write onto your whiteboard, even if they are in another location! Learn more.

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