074: Love Hudson-Maggio’s Data Management Process


When it comes to marketing data, your small business might have more in common with Google, Facebook and Amazon than you think. According to Love Hudson-Maggio, whether you’re collecting data from two customers or two million, the science of analyzing it is the same. Data tells a story and paints an accurate picture of sales results. In this episode, Love describes the three stages of her process to develop a data management protocol that reveals what you are really selling, standardizes collection methods, and establishes protection controls. Find out why she says that the “data you’re looking for, you already have.”

Special Guest: Love Hudson-Maggio, CEO & Co-Founder, MarDat Advisors

Location:  Atlanta, GA  USA

Air Date: December 8, 2019


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  • HubSpot: software for inbound marketing and sales with a focus on social media, content management, web analytics, and search engine optimization.
  • Salesforce: a cloud-based, integrated Customer Relationship Management (CRM) software that brings companies and customers together.
  • InfusionSoft: a CRM specifically for small businesses with advanced sales and marketing automation.

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