201: The Top 12 | How to Scale Your Personal Brand & Become a Recognized Expert – Tips from Dorie Clark


As the world becomes noisier, gaining recognition as being at the top of your game is no small feat. Yet some people figure out the formula for showcasing their talents despite the noise. That’s why it’s no surprise that our original episode featuring Dorie Clark, a master of self-reinvention, made it to our list of the top 12 most downloaded.

As a consultant or service-based professional, scaling your unique skills and subject matter expertise may seem impossible. However, Dorie is proof that it is in fact possible. She went from growing up in a small town with limited resources to become the world’s #1 communication coach as well as a prolific author, Harvard Business Review contributor, influential speaker, and renowned professor. How did she do it?

In this episode, Dorie shares her proven organic marketing strategies to leverage your core competency, reinvent your personal brand, and increase your visibility. Become a highly sought-after recognized expert and watch the money pour in!

Special Guest: Dorie Clark, Prolific Strategist, Author, Keynote Speaker, Professor & Coach – Dorie Clark.com

Location:  New York City, NY  USA

Air Date: May 8, 2022



  • The Long Game: How to Be a Long-Term Thinker in a Short-Term World: Dorie’s latest book, released Oct. 2021.
  • Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive: Dorie’s book published by the Harvard Business Review Press.
  • Stand Out: How to Develop Your Breakthrough Idea and Build a Following Around It: Dorie’s book, named by Inc. magazine as the #1 Leadership book of 2015. Download a free 42-page self-assessment workbook based on Stand Out here.
  • Reinventing You: Define Your Brand, Imagine Your Future: Dorie’s book about finding your unique strengths and getting others to recognize the contributions you can make.



  • ConvertKit: the automated audience builder and email campaign software Dorie referenced in her interview.


Related Episodes


  • Producer & Host: Alicia Butler Pierre
  • Podcast Editor: Olanrewaju Adeyemo
  • Video Editor: Gladys Jimenez
  • Transcription: Jodie Maquiran
  • Sponsor: Equilibria, Inc.


More About Guest, Dorie Clark:

Dorie Clark is an adjunct professor of business administration at Duke University’s Fuqua School of Business. She’s also the author of Reinventing You and Stand Out, which was named the number one leadership book of 2015 by Inc. magazine and was a Washington Post best-seller. A former presidential campaign spokeswoman, Dorie was described by the New York Times as an “Expert at self-reinvention and helping others make changes in their lives.”

She is a frequent contributor to the Harvard Business Review, Time, and Entrepreneur. Recognized as a branding expert by the Associated Press, Inc., and Fortune, Dorie is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, the U.S. State Department, and the World Bank. You can download her free 42-page Stand Out self-assessment workbook and learn more at dorieclark.com.


More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. Her career in operations began over 20 years ago while working as an engineer in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 55 countries.


More About Sponsor, Equilibria, Inc.:
Equilibria, Inc. is an operations management firm specializing in business infrastructure for fast-growing organizations. Our mission is to provide access to tips, resources, and proven frameworks that revolutionize the way small businesses operate. We do that through original podcast episodes, blog posts, videos, presentations, workshops, and coaching sessions.


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