106: Re-engineering In-Person Operations with John Stoj


After years of climbing the Wall Street corporate ladder, financial advisor John Stoj became disillusioned with false promises of outperforming the market. He eventually started a sushi delivery company only to return to his first love – financial planning. But this time, things are different. Not only did he go rogue with his pricing model, but he also digitized his services without compromising security or personal touch. Learn the process for how he did it in this episode.

Special Guest: John Stoj, Founder & CEOVerbatim Financial

Location:  Atlanta, GA  USA

Air Date: July 19, 2020


  • “What Most Financial Advisors Don’t Want You to Know:” sign up for John’s free report.
  • DocuSign: software that allows organizations to manage electronic agreements and contracts via electronic signatures.
  • Zoom: software that offers audio and video recording of webinars, conference calls, presentations, meetings, and more. Also includes screen sharing for enhanced collaboration.
  • RightCapital: software by financial planners for financial planners that helps Financial Advisors grow their business and give their clients a secure portal to access important documents.
  • Alliance of Comprehensive Planners (ACP): a professional organization whose “…members are highly-trained, fiduciary financial advisors who are legally and ethically bound to reduce conflicts of interest and work in the best interests of those they serve.”
  • U.S. Department of Agriculture: website of the American federal department that provides leadership on food, agriculture, natural resources, and related issues.

Related Episodes


  • Producer & Host: Alicia Butler Pierre
  • Editor: Olanrewaju Ade
  • Sponsor: rVidi


More About Guest, John Stoj:
John Stoj is likely the only Investment Advisor you’ve ever met who has managed both $3.5 billion and a sushi kitchen. His career in finance began on a Wall Street trading floor over twenty-five years ago, with stops at investment & commercial banks, money managers, and even his own hedge fund, and this has uniquely prepared him to see the financial services industry for what it is: flush with companies and professionals far more focused on their own best interests than their customers’.

John believes sincerely that, done well and delivered fairly, good financial advice is more valuable than its cost, and worth buying.  Unfortunately, through his experience, he knows that banks, broker-dealers, insurance companies, etc. do not have their customers’ best interests in mind – they have theirs in mind.  On top of that, John brings to the table experience opening, running, and selling a small foodservice business. Nothing breaks you
out from the shackles of Wall Street than small business ownership on Main Street.


More About Host, Alicia Butler Pierre:
Alicia Butler Pierre is the Founder & CEO of Equilibria, Inc. – a 15-year-old operations management consulting firm. Her career in operations began over 20 years ago while working in various chemical plants and oil refineries. She invented the Kasennu™ framework for business infrastructure and authored, Behind the Façade: How to Structure Company Operations for Sustainable Success.  It is the world’s first published book on business infrastructure for small businesses. Alicia hosts the weekly Business Infrastructure podcast with a global audience across 35+ countries.


More About Sponsor, rVidi:
rVidi is the easy app that lets you communicate via video soundbites in your own time in a public or private group setting. Learn more and download for free at rVidi.com.  Currently available for iOS; Android development coming soon!

Latest Episodes
Get Your Business Infrastructure Book!
Proud Member of the Podcast Academy