020: Striking the Perfect Balance Between Marketing and Operations

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing.  And she explains that it is NOT the same as sales.  In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business.  The key is in recognizing operations management as a way to maintain your promises to your customers.  Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!