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business process roadmapTM
"Do you Keep a Map in Your Company's Glove
Compartment?"
Maps help us understand how to get from point A to point
B. Maps are especially important when you are traveling
to an unfamiliar location. Further, you can use a map as
a guide for giving directions to someone else. Do you have
a "map" that you can use as a guide for explaining your
company's operations and/or services? If not, then contact
us.
Equilibria's Business Process RoadmapTM includes
the documentation of your company's overall business process
in three organized, easy-to-follow formats: plain text,
flowchart, and symbols. These "roadmaps" are usually one
page (8.5"x11") in length each and allow you to visually
and concisely communicate internally (to employees) and
externally (to customers) the way your company operates.
Investment starting at: $1,500.00
with this service, your growing company will:
1.
Have different options for educating potential customers
about the sequential steps of your sales process. This
prevents product or service confusion and ambiguity
2.
Increase awareness amongst employees of your company's
overall operations. This makes it easier for them to
sell your product or service
3.
Illustrate the value, both written and visually, that
each employee adds to your company. This builds team
unity and employee loyalty
this service is best for your growing company if:
1.
You need to explain to your employees and to your
customers what you do and how you do it in a concise,
easy-to-understand manner
2.
You are seeking opportunities to decrease your average
sales cycle
3.
You want to enhance your product or service's marketing
collateral
real life application:
Company E was
growing faster than ever and so were the amount of
employee complaints to top managers at Company E.
For months, Company E's employees reported frustration
in explaining the company's services to vendors and
potential clients. It seems they were tired of answering
the same questions over and over and believed that
this could be resolved with better marketing materials
that explained their company's sales process from
project conception to project completion. One of the
top manager's received a referral to us and called
us immediately for an initial consultation.
We listened to the concerns of both the top managers
as well as a cross-section of their employees. We
recommended the Business Process RoadmapTM service.
30 days after organizing everyone's ideas, we presented
them with a text, flowchart, and symbolic representation
of Company E's sales process. The top managers unanimously
agreed that the symbolic roadmap should be blown up
and placed in the receptionist's work station for
all incoming customers to see. They also placed the
symbolic roadmap onto their company website and included
it in their brochures. After just one month, Company
E's sales grew by 15% as a result of better informed
clients. Moreover, the average sales cycle decreased
by 45% due to a reduction in the time required to
answer rounds of frequently asked questions.
Investment starting at: $1,500.00 
